Since the opening of the aviation sector for the private players there are many airlines that have earned respect and reputation as one of the best air services provider. Amongst them the best is SpiceJet Airlines. The company has earned a good reputation as the best domestic service provider in India. The company is the recipient of the Best South East Asian Airlines which reflects its standards and quality of service. Spice jet has been successful in gaining lost of new passengers every year due to its high class services as well as its good marketing efforts.
The company was stated under the name of Royal Airlines and as a marketing strategy it offered its tickets for only Ninety nine rupees for the first ninety nine days of its operations. Due to it’s this innovative style of advertising, the company was successful in establishing itself as a reliable and better than its counterparts at that time. The punctuality is the major buzzword in this fast paced life.
The other factor that attributed to its popularity and its cost effectiveness is its fleet that was relatively newer and the planes were single engine powered that made the pricing of the seats and other factors well in the favour of the company.
Based on the ideology of the popular low cost no frills airlines, the company were the first in the country to introduce this concept. This includes that you won’t be served any snacks or drinks but you can always purchase them on board. This helped the company to provide cheap air tickets domestic for your travel.
As compared to the other airlines the company has better airplanes with larger capacity. Spice jet has younger aircrafts that all other airlines. Along with this the interiors are designed innovatively and look decent. The company has recently expanded its operations to the neighbouring countries like Nepal and Sri Lanka. But it plans to expand further by operating to Middle West and South East Asia.
The company today has more than 20 airplanes in its fleets. It has placed orders for more and will receive their deliveries in 2015. It holds little more than 10 per cent of the Indian aviation arena which is significant.
The company also has various attractive features and offers for the frequent flyers.
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