вторник, 5 юли 2011 г.

How to Follow Healthy Food Guide

How to Follow Healthy Food Guide

How much should you eat?

The amount you need to eat to be healthy depends on:

• your age

• how active you are

• your height and weight

• whether you are male or female

• if you are pregnant or breastfeeding

Depending on your age, an example of a mealplan for people who sit all day and do notexercise includes:

Healthy Food

Healthy Food

• at least 5 servings of Vegetables and Fruit;

• at least 5 servings of Grain Products;

• at least 2 servings of Milk and Alternatives

• at least 2 servings of Meat and Alternatives.

Age and activity level affects how much you should eat. The table will help you figure outwhat amounts are healthy for youeach day.Young children age two years to five years need child-size servings whichare half to one serving suggested in Healthy Food Guide.

Are you eating too much healthy food?

The size of servings depends on the type of food you are eating. Some foods countas more than one serving. You should makesure you know how many servings are in the food you eat, so that you can avoid eating more than your body needs. Eating more can causeyou to gain weight.

Whole grains are a good source of fibre, vitamins and minerals.What kind of whole grains doyou like to eat? Have you tried barley, brown rice, oats, quinoaand wild rice?

How to calculate the number of servings in a package of raw meat.

1. Find the weight listed on the package.Is it in kilograms (kg) or grams (g)?

a. I f it is kilograms (kg), you will need to calculate the weight into grams.Go to step 2.

b. If it is in grams, go to step 3.

2. Calculate the weight in grams. Multiply the weight in kilograms by 1,000.

3. Calculate the number of servings in the package. A serving for one person is about 80 grams of uncooked meat. Divide the weight of the package (in grams) by 80.

Healthy Food Diets

Healthy Food Diets

Is sugar bad for me?

Sugar is a source of energy found naturally in foods likevegetables, fruits and milk products. These foods are healthy sources of sugar because they also contain important vitamins and minerals. Foods with added sugar in them,like pop, chocolate bars, hard candies, ice cream, cakes and sugar cereals are unhealthy choices because they containtoo much sugar and very few other nutrients. If you do eat these foods, make one choice and have it only once a week. Always remember to brush your teeth after eating to protect your teeth from cavities.

Is salt bad for me?

Your body needs only a small amount of salt, also called sodium.Small amounts of sodium are found naturally in almost all foods.If you make healthy food choices daily, you will provide yourbody with all the sodium it needs. Foods that come in packages contain added sodium to prevent the food from spoiling on the shelf. Eating a lot of packaged foods can give your body too muchsodium, which can cause problems like high blood pressure.

What about water?

If you are thirsty, have a drink of water. In Canada the waterthat comes from the tap is safe to drink. You already pay monthlyfor the water from the tap. You do not need to spend extra money on bottled water. When you move to a new place to live,you can phone your community health centre and ask if there are any water warnings.

Is fat bad for me?

Fat is found naturally in foods like meats, nuts, some plants,and milk products. But your body only needs a small amount of fat to keep it healthy. When adding fatty ingredients like butter, margarine or oil to your foods, use small amounts and look for foods that only have healthy fats. Saturated fat and trans fat are unhealthy fats. Monounsaturated fat and polyunsaturated fat are better choices.

Plan your healthy food meals using a weekly menu

Save time and money by planning a week of meals before you go grocery shopping. With a plan, you will buy fewer food items that youdon’t need and make fewer trips tothe store.

Here’s what you’ll need:

• a copy of Healthy FoodGuide

• recipes that you and yourfamily like to eat

• a piece of paper dividedinto a table like the oneto the right.

This is an activity the whole familycan do together.

Healthy food – remember to eat a morning meal

Eating in the morning is very important. Your body needs theenergy from food to work welleach day. Your children will alsodo better in school if they eatin the morning. You can eat just about any food for breakfast,but try to use foods from at leas tthree of the four food groups.

Recommended Daily Servings

Healthy Food - Recommended Daily Servings

Did you know…

- Your body needs calcium to make bones,teeth and muscles strong. Vitamin D helpsyour body absorb the calcium from milk and fortified soy beverages. To make vitamin D,your body needs sunlight, but during thewinter Canada doesn’t get enough sunlightfor you to make all the vitamin D you need.That’s why vitamin D is already added to milk and fortified soy beverages.

- Drinking milk with meals andwater to quench thirst is a healthy habit. You can save money and avoid a lot of extrasugar by not buying pop orfruit-flavoured drinks.

- Lean and skinless meats are healthychoices. Regular meats might have alower price, but you may be paying forskin and fat that you would probably cut off and throw away at home.

- A large bowl full of sugar sweetened cereal (4 servings) hasjust as much sugar as one can of pop! Would you serve yourchild a can of pop for breakfast?

- Fats like oil, butter, margarine, mayonnaise andsalad dressings add flavour to foods but eating toomuch can make you gain weight. Foods like cakes,pies, chocolate bars, doughnuts, potato chips and french fries are very high in fat and are not goodchoices for your body.

- If you use bottled water to make baby milk, you must boilthe water first.

- If you don’t have a thermos or small freezer pack, it ishard to pack cold milk forchildren’s lunches. Pack a water bottle instead. Your child can have a glass of milk or fortified soy beverage asan after school snack.

For more information on healthy eating and active living go to: Food Pyramids: What Should You Really Eat?

How to Follow Healthy Food Guide

How to Follow Healthy Food Guide

понеделник, 4 юли 2011 г.

The Google Algorithm Secrets

The Google Algorithm – TOP Secret or Simple Tuning?

The Google Algorithm – TOP Secret or Simple Tuning?

The Google Algorithm - the secrets behind the functionalities of the Google search engine have been revealed!

10 years ago, the big thing that determined at what position Google ranked your website was:inbound links. This strategy was highly effective because it made it difficult to cheat the system. The key to good rankings in Google consists of tree very simple factors: Content + Links + Activity. For SEO purpose, being listed on Google 1-st page can result in a big boost in site traffic and sales. Google is on of the most popular search engines /Google handles nearly two-thirds of Internet search queries worldwide/and many webmasters want to influence their website’s Google rankings.

SERP Rank or Search engine results page Rank is the actual result returned by Google in response to your query. This position consists of a list of links to web pages with associated text snippets. With more than 550 improvements last year, it’s known that Google constantly updates its search algorithm. The web page SERP position is not only a function of its PageRank, but depends on a relatively large and continuously adjusted set of factors. Google has a recipe, a ranking algorithm that assesses many factors to decide how pages should rank.

Seo Ranking

Seo Ranking

The Google Algorithm:

1. Domain

- Age of Domain: the age of a domain is one of the single most important criteria of the google algorithm
- History of domain: Domain History is one of the off-page factors that Google considers. Age of a domain+Life of a domain+Domain DNS
- KWs in domain name: If the domain name and your main Kkeywords are exactly the same, then for that main keywords, you may need less effort to rank high.
- Subdomain or root domain: Remember that Google considers sub domains separate from their parent domain
- TLD of Domain: The algorithm does care where the page is located, it’s not all about pagerank.
- IP address of domain: If you host too many sites on the same shared hosting account or server, Google may penalize you for hosting too many related sites
- Location of IP address/Server: Having a dedicated server/IP address for your website is going to be more beneficial in the long run for getting good rankings.

2. Architecture

- HTML structure: Google does take in great consideration well organised sites that group related content into discrete sets.
- Use of Headers tags: Header tags optimization is one of the most important SEO onpage optimization.
- URL path: It’s important to have people-readable keywords in your URL path.
- Use of external CSS/JS files: To increase your ranking with the search engines and provide visitors with a better user experience, external CSS style sheets and external JavaScript files might just be the answer you’re looking for.

3. Content

- Keyword density of page: Density is somehow a sophisticated SEO tool that must be use to succeed Goole rank.
- Keyword in Title Tag: Not only is the title tag a strongly weighted factor by Google, but having good titles is also very important for a high CTR in SERPS
- Keyword in Meta Description: Utilizing a description Meta tag is important for display purposes in the SERPS, and can influence users to click on a listing.
- Keyword in header tags: Your title tag is equally as important as your domain name. Using keywords in your title tag can improve your Google ranking significantly.
- Keyword in body text: It is important to use keyword phrases throughout the page where it makes sense, but never forget that body text is for visitors.
- Freshness of Content: Continually create fresh content to be indexed by Google, which will offer new opportunities to rank for relevant keyword phrases.

4. Per Inbound Link

- Quality of website linking in: Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time.
- Quality of web page linking in: Don’t participate in link schemes designed to increase your site’s ranking or PageRank
- Age of website: The older is website, the better.
- Age of web page: The age of theweb sites that link to your web site influences your rankings.
- Relevancy of page’s content: Page relevance can lead to rankings.
- Location of link: Footer, Navigation, Body text.
- Anchor text of link; Your site can do quite well with good use of anchor text/links.
- Title attribute of link: Use it for your users, not search engines – this approach always pays back.
- Alt tag of images linking: When optimizing a site/web page for Google, remember that THIS attribute is taken into great consideration by Googlebot when indexing your pages.
- Country specific TLD domain: Build more local links that mention your business name, address, phone number, and URL
- Authority TLD: The authority passing from them is greater then a normal TLD.
- Location of server: Geographical server location affect Google ranking
- Authority Link: An authority link is a backlink from a site already trusted by Google in terms of trust rank or hub rank in topic sensitive page rank.

5. Cluster of Links

- Uniqueness of Class C address: Class C IP Addresses have a value in the range 192…223 as the first octet. Class C addresses use the first three octets to identify the network which means that 2,080,800 addresses are possible, each of which can support 254 computers.

6. Internal Cross Linking

- No of internal links to page: In order to rank higher in Google, you must pay more attention to the internal linking of your websites.
- Location of link on page: Blogg Roll, Header, Footer
- Anchor text of FIRST text link: Being smart in choosing your keywords and anchor texts will naturalize the look of your link building campaign

7. Penalties

- Over Optimisation: The phenomenon Over optimisation actually exist!
- Purchasing Links: If you really think you are smarter than Google and can hide your paid links forever, then you deserve the inevitable.
- Selling Links: Google either automatically or via their employees are checking the text link selling sites and acting accordingly
- Comment Spamming: Google penalties for those who are not carefully moderating comments.
- Cloaking: Not just page content matters; avoid different headers/redirects to Googlebot instead of users
- Hidden Text: Google wants sites in its index, but it doesn’t want sites that use sneaky techniques to increase their rankings.
- Duplicate Content: Google has been waging war against all kinds of search engine spam and especially against duplicate content in all forms.
- Manual penalties: Many penalties that Google imposes start out as manual and then once they have a good handle on it, they automate so it can scale.
- Sandbox effect: Two important factors for causing this filter to come into play are the active age of a domain, and the competitiveness of the keywords used in links.

8. Miscellaneous

- JavaScript Links: Beware Javascript redirects
- No Follow Links: Adding rel=”nofollow” to all external links in your website can actually be harmful.

9. Pending

- Performance/Load of a website: The search giant confirms it is now adding site speed to its list of criteria that could affect your Google ranking
- Speed of JS: Same as website load.

10. Misconceptions

- XML Sitemap: Aids the crawler but doesn’t help rankings
- PageRank: General Indicator of page’s performance

Google Ranking

Google Ranking

They posted that Google’s goal is simple: “it is to give people the most relevant answers to their queries as quickly as possible.” They then explain that this “requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.” - http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html

Resource: The Google Algorithm secrets

The Google Algorithm Secrets

петък, 1 юли 2011 г.

How to Create Your Google AdWords Ad

How to Create Your Google AdWords Ad

What is Google AdWords?

Google AdWords helps to buy cost-per-click advertising no matter howlimited is your budget. If you opt for AdWords ad, the best point isthat you have to pay for it only when there is a click on your ad. Thiskind of advertising is highly targeted and most of the time onlyprospective buyers click it.

To sign up for AdWords, you would need to login to your Control Panel. You will get promotional code through which, you can claim your credit. With it, you get a direct link for Google’s website to create your AdWords account completely.

Google

Google

Google AdWords has three levels: Account, Campaign, and Ad Group. Your account has a unique email address, billing information and password. Issues like daily budget, syndication preference, geographic targeting, and start and end dates are dealt at the campaign level. You have to choose keywords and create ads at the Ad Group level.
To create your advertisement you have choose the keywords that will complement your ad and appear along with it. You have to give detail of the maximum amount you are ready to pay for a click. You can get another help from AdWords Discounter corner. The discounter minimizes the actual cost-per-click to the lowest rate to sustain it on the result page.
You do not have to pay any monthly charge for it. With just an activation fee of $5 and a few minutes wait, you can view your ad on the page. You have to submit the billing information beforehand. Through your online account control center reports you can track performance of your ad and analyze the outcome.

What is the eligibility criterion for Google AdWords credit and how to claim it?

You can go for credit if you do not already have an AdWords account. You immediately qualify for AdWords credit after you sign up for a Google AdWords account through Control Panel. After signing up the account, you get a promotional code provided in your Control Panel. You have to use the code to claim the credited amount.

How profitable is your Google AdWords?

On an average over 200 million searches are made on Google everyday and considerably large number of page views and searches aremade on ad network. Your Google AdWords ads have a fair chance toattract a wide range of audience. Your AdWord is displayed on Google along with the search results anddifferent content and search sites including HowStuffWorks, EarthLink, AOL, and Blogger.

How to Create Your Google AdWords Ad

How to Create Your Google AdWords Ad

Managing Finances – Develop a Financial Procedures Policy

Managing Finances – Develop a Financial Procedures Policy

Managing Finances

Managing Finances

Guidance on how to develop a financial procedures policy.

Applying such a policy will ensure the good financialmanagement and accounting practice that are essential for theorganisation’s success.The guidance falls under seven main headings (see diagram) which canalso serve as the section headings for the policy document. Samples ofthe forms to be used under the policy are given in the appendices.

Purpose of Financial Procedures Policy

Through rigorous adherence to the financial procedures outlinedin the policy document the organisation will be able to ensurethe following:

• The governing body will be able to show both funders andbeneficiaries that the organisation’s assets are safe, because it willbe able to show that checks and controls have been implemented.

• The organisation and its reputation will be protected againstfinancial mismanagement by staff or governing body members.

• The interests of the beneficiaries of the organisation, its employeesand the governing body will be protected.

• The relationship between the members of the governing body andthe staff in financial matters and their respective roles andresponsibilities will be clarified.

• There will be an appropriate segregation of responsibilities for theapproval and execution of expenditure.

• Financial decisions will be given appropriate consideration beforethey are taken.

• The relevant accounting regulations, standards and legalrequirements will be complied with.

Finances - Roles and Responsibilities

One of the most important principles of sound accountingmanagement is that all financial transactions should be preparedby one person and reviewed by another.

The first thing to do when setting up an accounting system is to decidewho is responsible for what in terms of financial management. It is veryimportant that financial responsibilities are shared and clearlydemarcated.

The purpose of segregating responsibility in this way is to ensure thatchecks and balances are built into the system regardless of how few ormany staff an organisation employs.

The next question to consider is the role of the governing body andtrustees in financial management, because the governing body hasultimate responsibility for ensuring that all the assets and finances of theorganisation are properly managed and that staff, including the ExecutiveDirector, are fully accountable to it. The basic accounting principlesshould be outlined in the governing document (see Chapter 2:Organisational governance). In addition, some governing bodiesnominate or select a trustee to act on their behalf as Treasurer.

Finances - Policy on Fraud

All governing body members and staff employed by the organisation have aduty to ensure that they safeguard its financial assets. For this reason it isimportant to have a clear policy spelling out what action will be taken in thecase of suspected fraud and the lines of authority that have beenestablished for dealing with such cases.As soon as a staff member has any suspicion of fraud in any area of theorganisation’s work, he or she needs to know to whom to report it. Usuallythe policy will specify that such concerns should be taken, in the firstinstance, to the Executive Director who in turn will report to the governingbody, including the Chair and/or Treasurer. However, concerns relating tothe financial conduct of the Executive Director or that of a trustee areusually taken directly and explicitly to the Chair of the governing body.

Finances - Staff Expenses and Entitlement

Staff may incur expenses when undertaking official work for theorganisation, especially when this requires travel away from theoffice. Normally staff who are authorised to travel for theorganisation will be given a cash travel float for which they must sign.However, clear limits need to be set on how much can belegitimately claimed from the organisation and staff shouldunderstand that if they exceed these limits they will have to reimbursethe organisation from their salary. In addition, most organisationshave some rules to govern the p

Managing Finances – Develop a Financial Procedures Policy

Managing Finances – Develop a Financial Procedures Policy

How to develop an Annual Budget

How to develop an Annual Budget

BUDGET

BUDGET

What is a budget?

A budget is:

• a plan for the coming year

• a financial statement showing the organisation’s activities

• a forecast for the year showing areas of under-funding or weakness

• a management tool for monitoring income and expenditure

• a tool to aid fundraising.

Every financial year proper and realistic estimates of the NGO’s incomeand expenditure will be made by the Executive Director with supportfrom the Treasurer and Finance Committee and presented to the trustees.Some budgetary work is delegated, but final approval and authority lieswith the Trustees. Trustees and staff have a duty to seek best value fromthe expenditure of the organisation

As with strategic planning, preparing an annual budget requires thoughtand analysis, although probably less consultation and dialogue, if it is toreflect adequately the organisation’s financial needs for the year ahead. Itis helpful to refer to certain documents when undertaking the budgetanalysis and forecasting, as outlined in the box below.

WHAT TO LOOK FOR A BUDGET

•It was recommended that organisations cost their fiveyear strategic plan. If this has been done, the costing andprojections should be referred to closely when developing the moredetailed and comprehensive annual budget for the organisation.

• It also helps to scrutinise expenditure against the previous year’sbudget: look for any areas of overspend or underspend, and analysethe reasons for this carefully, to assess whether these items werewrongly budgeted in the first place or whether they were over- orunderspent because of unanticipated changes in programmeactivities, office or management costs.

• Look at the organisation’s annual team work plan and attempt tocost, as precisely as possible, the expenditure likely to come from itsimplementation (ie the activities planned). Look particularly at anyplanned changes in programme activities (for example direct grantsto projects or partner organisations, workshops, staffing, officeequipment and supplies) that will have implications for the year’sexpenditure.

• Analyse the known and anticipated income for the coming year interms of the sums agreed or pledged by funding agencies and anyother monies expected from donations, membership fees, orincome generating activities.

• Obtain estimates for any new items in the budget or for costs thatmay have increased since the previous year.

DRAWING UP THE BUDGET

1 Define the parameters. What period will the budget cover (eg April1-March 31)? What currency will be used?

2 Identify all direct expenses, indirect expenses and sources ofincome for the budget (but not yet their amounts). Divide them intothe following categories and subcategories:

• direct expenses (project staff salaries, project equipment andmaterials, project expendable supplies, and other project directexpenses)

• indirect expenses (salaries, office equipment and materials,office supplies, and other indirect expenses)

• income (include all sources, including membership fees,donations, grants from funding agencies, service contracts).

3 Code the items listed in Step 2. There are many ways to codebudget items (eg, see the sample budget, Appendix 21).

4 Transfer the items to the budget itself. Be sure to include:

• expenses heading along the side of the worksheet

• direct expense subheading – code and item titles – the actual direct expense items (from step 2)

• indirect expense heading – code and item titles (same as under direct expense)– the actual indirect expense items (from step 2)

• Line for total expenses

• income heading

• actual income items (from step 2)

• Line for total income

5 Consolidate the figures.

• Establish costs for each item based on the budget analysis andestimates.

• Calculate the sums across the rows and down the columns ofthe worksheet for the expenses.

• Transfer income figures on to the worksheet.

6 Calculate any surplus or deficit. Analyse the results.

For many organisations the first draft of the annual budget will reveal asignificant gap between planned expenditure and known or anticipatedincome. It is important that in the second draft the difference betweenthese two sets of figures is zero. This form of ‘zero budgeting’ is by farthe safest principle from which to work, but it is likely to mean takingitems of expenditure that are lower priorities off the budget, at least untiladditional income is guaranteed. If the organisation’s income base isweak or insecure, it is best to undertake a budget review and updatequarterly so that, with the approval of the governing body, any newincome and hence expenditure can be incorporated. The differencebetween income and expenditure in the overall budget should always bebrought back to zero.

How to develop an Annual Budget

How to develop an Annual Budget